If you are looking for sweets … Stephen Alexander sells it

If you are looking for sweets … Stephen Alexander sells it


Additional Police Officer Stephen
Police reserve officer Stephen “Steve” Alexander runs his own business, Steve’s Air Freshener, which he sells outside of his work hours. –

Every day, at the rest stops in Penal, Moruga or Siparia, people encounter the familiar face of a friendly young man who is hoping for support for his side business of selling air fresheners.

“This may seem insignificant to a lot of people. But air fresheners are big business. People want their cars to smell good. They want their houses to smell good. That’s why I chose this as my main selling product,” said Stephen “Steve” Alexander.

“My air fresheners are not harsh on surfaces. They are environmentally friendly. You can even use them on your clothes if you find them smell musty.”

Alexander, 28, from Santa Maria Village in Moruga is a shining example of entrepreneurship. In addition to his work as an auxiliary police officer, he runs his own business, Steve’s Air Freshener, and sells products in his spare time.

He prefers to work hard for what he wants.

He promises customers that the product’s long-lasting fragrances can eliminate all unwanted odors.

Alexander recalled learning about the business several years ago from a colleague in the security industry who sold essential oils, and was keen to know where he could get the products and bottles.

He learned that many customers complained that the oil left stains on their dashboards and car seats.

“After we split up, I came up with a method of spreading it out myself and making it cleaner and not sticky. I mixed some, with the same lovely scents. I also added a few other products and now I mix a lot of scents. But I mainly work with three – cherry, lavender and floral – which is a mix.”

He recently spoke to Newsday at the NP petrol station opposite St. Mary’s police station in Moruga.

Alexander added that a 35ml bottle costs $10, a 50ml bottle costs $20 and a 250ml bottle costs $40.

Because he was working 24-hour shifts for “a while” and was unable to market his product, he recently resumed his business with modified working hours.

Alexander added: “I used to be in wholesale business. But I had to stop that and recently started again. I’m trying to build my business so that people can ask for it by name. My dream is to live modestly and make the most of my life.”

He strives to live a modest life while reaching his full potential.

“One day I want to register this as an official business. I want to be registered and established.”