close
close

Learn more about Folkways: Q&A with Joe Burgum and Simone Wai

Learn more about Folkways: Q&A with Joe Burgum and Simone Wai

J: It’s a lot of our own internal process that led us to research, maybe not in an academic sense, but as a foundation for how we operate. That is, test and repeat, listen and look for people’s pain points and then test and repeat and evolve accordingly. The farmers market wasn’t always what it is today. We didn’t start 10 years ago and say we’re going to have 80 vendors, but we had success incrementally. Similar to the Night Bazaar – we had an inkling and asked ourselves, “What would it look like to have a unique creative event for families and kids after the work day?” We really wanted to create this cross-generational experience, it could be an anchor for people who work and live downtown that they feel like they can come to directly from work with their family and hang out. So that really influenced the kids’ activities and showed that it was family friendly. And then this whimsy that came out of our own curiosity when we asked, “What if it was literally like a circus on the street, or a Renaissance festival on the street, or like a magical gathering?” We really believe that Night Bazaar offers such power and self-expression, and that’s why we’re so excited about creating these spaces.